Everything that man-made was planned. This implies that each object was designed with the aim of serving a certain function in our lives, whether utilitarian or simply aesthetic. However, as society develops, so do disciplines. Product design today serves a variety of purposes other than simply creating products that are useful to the final consumer: the power of design is being used to guide an increasing number of strategic decisions, demonstrate how design choices can influence business models, and improve the performance of companies, among other things.

read more