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The Circular Flywheel: Green finance, building on success and strategic vision

Lead contributor: Matthew Greenley

Successful restructuring of our economy from  linear to  circular forms of production requires comprehensive strategic planning. All stakeholders across industries, borders, and professions will need to be aligned around common goals and objectives towards circularity. This chapter provides an overview of each stage of the circular economy roadmap, what it consists of, how it is financed, and its overall significance in today’s world. The chapter begins by outlining the key components of the roadmap as a necessary tool for creating change. The roadmap will work as an archive for the most essential objectives and approaches as well as the reasoning behind them. It will serve as a guide for all major decision making and innovation required to unify stakeholders, to ensure efficient  collaboration, and to place  focus on the most important objectives at every stage.

First, you will learn how to differentiate between a linear and a circular economy roadmap. You will explore the key components of both, including the identification of key stakeholders resource requirements,  long-term goals, focus areas, and best practices. Following the outline of the linear economy, you will learn about this model’s economic and environmental inefficiencies and long-term business risks. By understanding the challenges of the linear model, you further comprehend  how circular economy principles can solve these threats.

Secondly, you will have access to core insights about the competitive advantage of a circular economy. In addition, you will learn how the circular roadmap will drive the world towards a sustainable and economically advantageous future. You will gain an understanding of the implementation of circular innovation; consequently, you will  shift core business operations and value adding activities towards sustainable growth. Financing the transition to a circular economy depends on the organization’s ability to attract investors with an environmental focus. Sustainable finance is a rapidly growing field. An increasing number of investment funds, financial institutions, and private investors are adopting environmental, social, and governance (ESG) considerations into their portfolios. Therefore, in this chapter you will get an introduction to vital financial instruments available exclusively for circular businesses.

Finally, the chapter will provide knowledge on the necessary components for developing a circular economy roadmap. The chapter’s conclusion consists of the essential benefits that the Circular Economy roadmap will bring forth on different levels. Implementation of circular economy principles can appear daunting at first. However, developing a roadmap with strategic and financial goals helps create clarity and organize objectives into a structured plan. It will give organizations a step-by-step action plan shared by all stakeholders to ensure cohesion at every level. A well-structured roadmap is the crucial initial step for limiting potential risks and challenges in the implementation of a circular economy. It provides you with the necessary knowledge to efficiently integrate circular practices at the local, regional, or national level.

What's inside

Why do we need a roadmap?

A successful transition from the linear to a circular economic principle requires a comprehensive strategic plan. A roadmap is a strategic tool for aligning stakeholders across organizations and supply chains around shared goals, values, and objectives. 

What is a linear economy roadmap?

Deep dive into the guide of our environmental degradation and the tragic reality we are living on global scale. It is all about the ‘take-make-dispose’ model, which is based on resource extraction to manufacturing infrastructure, goods, services and producing waste.

Why a linear economy roadmap is obsolete?

A linear roadmap is the backbone of an economic concept that is responsible of global disparity and climate change. Discover how this supports the linear economy which is focused on quantity over quality and profit over sustainable development practices.

What is a Circular economy roadmap?

Discover this transformational framework: that is designed to eliminate waste, and focused on the closed loop development, implementation, and monitoring of projects that are circular, sustainable, and environmentally friendly. It is a step-by-step guide to ensure that resources are sustainably managed.

Why is a circular economy roadmap the way ahead?

Discover how this tool assists in defining the necessary stages and combines key stakeholders’ perspectives on the critical changes and activities necessary for the circular transformation. In addition, we will explore the primary benefits of a circular economy roadmap.

What are the fundamental principles of a circular economy roadmap?

Deep dive into the key components of a circular economy roadmap. From waste and pollution reduction to recyclability of goods and materials, to natural system regeneration. In addition, discover the role it pays on resource saving, economic growth, employment and sustainable innovation.

Competitive edge of transitioning to a circular economy!

Explore the most important competitive advantages of a circular economy including an improved economy and economic position, environmental impact reduction, carbon footprint reduction, efficient resource allocation and utilization, improved access to grants and loans, and improved strategy for corporate social responsibility.

What are the benefits of a Circular economy roadmap?

Learn all about the crucial benefits of executing a circular economy roadmap from efficiency in business models to the economic and environmental gains and long-term sustainability of business. Explore in full details the key elements of a smooth transition to circular economy.